How the research was done
Entries on this site are written out of a doctoral study, and a reader is entitled to know what that study actually consisted of before deciding how much weight to give a claim. This page states the design, the evidence base, and its limits.
Participants are identified only as Participant 1 to Participant 16 throughout the thesis and on this site. Employers, sectors, and deal specifics are withheld. Quotations reproduced in the entries are drawn from the interview transcripts; see Evidence.
Thematic analysis produced five themes across the nineteen interviews. These, in turn, produced the seven pillars of the Business Negotiation Framework.
- Transformation of negotiation practice
- Building and sustaining trust in a virtual setting
- Negotiation preparation with a data-driven strategy
- AI as enabler for negotiation effectiveness
- The human factors in negotiation today
This is qualitative work with a purposively small sample. It is not statistically representative and does not claim to be: sixteen senior practitioners cannot stand in for a population, and their accounts are self-reported rather than observed. The scope is European, post-COVID, and confined to large and complex B2B negotiation; findings should not be carried over to consumer, political, or small-transaction settings without argument.
The dissertation is unpublished at the time of writing. Citation details and requests to read it are handled through correspondence. Further interviews and organisational collaboration are invited onParticipate.